Ready to Quit?

Yesterday, I posted some thoughts about The Dip.  Here are a few questions that you should ask before throwing in the towel:

1.  Am I panicking?

The decision to quit is often made in a moment.  Quitting is not the same as panicking.  Panic is never premeditated.  When the pressure to quit  is greatest, your desire to quit should be at its lowest.

2.  Who am I trying to influence?

Trying to influence a market looks different than trying to influence an individual.  Both are probably going to take longer and require more work than you thought.

3.  What sort of measurable progress am I making?

You’ve got to make some sort of forward progress, no matter how small.   You need to be consistently moving the ball down the field.

Godin encourages us to determine under what circumstances are you willing to quit.  Write it down.  Then stick with it!