Eat More Chicken!

I love observing organizations that get it right and raise the bar for others in their field.  Yesterday, my entire family put on our Clemson gear and headed to Chic-fil-A to get some free chicken sandwiches.  Whoever thought of that idea is a genius!  Sure, they gave away a lot of chicken.  However, they also made a lot of money buy people buying other products.  Give that guy a raise!!

Here’s a few things I observed while I was there:

a.  They know how to treat the customer.  Although it was a packed house, they moved people through the line quickly.  Someone also brought my food to my table so that I didn’t have to stand at the counter and wait.

b.  They turned what would have normally been a down day into a huge win.  The buzz on Twitter and Facebook was all about Chic-fil-A.

c.  They do the little things right.  Their restaurant is always clean.  They have a person taking your trash and getting you refills.  If they do it, it will be excellent.

d.  Their employees are great.  They always seem to like their job.

e.  They know how to create raving fans.  They do things that keep you coming back.  From their marketing to the time you walk out the door, they get it right.

Churches would do well to study and implement some of the things from a trip to Chic-fil-A.  What can you learn from other organizations that will take what you do to the next level?